Sarah Williams
Fashion Creative Director | High-End Womenswear Designer
New York, US.About
A highly accomplished fashion creative director and womenswear designer with over 12 years of experience leading design, technical development, and brand strategy for luxury brands. She expertly blends European craftsmanship with American urban style, driving core collection growth and market influence across New York and Los Angeles. Renowned for cross-disciplinary collaborations and delivering bespoke solutions for couture clients and artistic projects.
Work
New York, NY, US
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Summary
Led an independent design studio, securing exclusive distribution rights for Dolce & Gabbana womenswear and driving market strategy and creative execution for high-end clientele.
Highlights
Secured exclusive New York distribution rights for Dolce & Gabbana womenswear, significantly expanding brand presence and market penetration in a key luxury market.
Directed local market strategy and creative execution, resulting in tailored design solutions that blended European craftsmanship with American urban style for couture clients and artistic collaborations.
Cultivated a robust professional network across the New York and Los Angeles fashion scenes, initiating and managing numerous cross-disciplinary collaborations and high-profile brand projects.
Provided customized design solutions for high-end clients and artists, enhancing brand visibility and engagement through bespoke creations and strategic partnerships.
New York, NY, US
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Summary
Managed technical design and production processes for Rodarte's ready-to-wear collection, ensuring efficient implementation of design concepts and supporting high-profile projects.
Highlights
Optimized pattern development and production processes for ready-to-wear collections, enhancing efficiency and ensuring seamless execution of complex design concepts.
Managed technical aspects of celebrity red carpet styling and brand special projects, acting as a critical liaison between design and technical teams to achieve flawless garment presentation.
Streamlined production workflows, contributing to timely delivery of collections and maintaining Rodarte's reputation for exceptional quality and craftsmanship.
Collaborated across design and technical departments to resolve complex garment construction challenges, improving overall product integrity and aesthetic alignment.
Hong Kong, Hong Kong, Hong Kong
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Summary
Led the design and development of seasonal womenswear collections and market strategy for Litkovska Atelier, significantly shaping the brand's mature aesthetic and international presence.
Highlights
Directed the end-to-end design and development of 10+ seasonal womenswear collections, successfully evolving the brand's mature style and market positioning over five years.
Managed and mentored a design team of 3-5, guiding inspiration planning, pattern creation, and fashion show coordination, which led to multiple awards and selections on renowned independent fashion platforms in Asia.
Pioneered a distinctive design language blending Eastern aesthetics with Western tailoring techniques, elevating the brand's international recognition and appeal.
Developed comprehensive market strategies for new collections, contributing to increased brand visibility and market share within the competitive Asian luxury fashion landscape.
Hong Kong, Hong Kong, Hong Kong
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Summary
Contributed to the full lifecycle design and development of multiple womenswear collections for Bevza Studio, honing expertise in structural beauty and functional design.
Highlights
Executed design artwork, pattern development, and fabric selection for 12+ Spring/Summer/Autumn/Winter womenswear collections, from initial concept through final production.
Collaborated closely with senior designers to refine collection coordination and develop a cohesive brand aesthetic, contributing to successful seasonal launches.
Applied a deep understanding of structural beauty and functionality to garment design, ensuring high-quality construction and innovative silhouettes.
Built a strong foundation in luxury fashion design, encompassing technical skills, creative vision, and an appreciation for meticulous craftsmanship.
Languages
English
Skills
Design & Creative Direction
Womenswear Design, Haute Couture, Creative Direction, Collection Development, Brand Aesthetic, Concept Development, Fashion Illustration, Trend Forecasting.
Technical Design & Production
Technical Design, Pattern Development, Garment Construction, Process Optimization, Production Management, Quality Control, Fit & Grading, Fabric Selection.
Brand & Market Strategy
Brand Strategy, Market Positioning, Market Analysis, Distribution Strategy, Brand Management, Cross-border Resource Integration, Project Development.
Team Leadership & Collaboration
Team Management, Design Team Leadership, Cross-functional Collaboration, Stakeholder Management, Artist Collaboration, Celebrity Styling, Fashion Show Coordination.
Software & Tools
Adobe Creative Suite, CAD Software, Microsoft Office Suite.
Interests
Outdoor Activities
Travel, Skiing, Camping, Golf, Skydiving, Diving, Surfing, Beach Activities, Swimming, Dog Walking, Badminton.
Culinary Arts
Cooking, Food Appreciation.
Wellness & Culture
Yoga, Reading.